For over 100 years since our founding, we have been helping with the communication of information.
Our corporate message is "Making society better by communicating," and we aim to solve our customers' problems in the field of communication and contribute to society.
Over the course of 100 years, our business has expanded its scope and is now expanding into many areas.
MARKETING
Comprehensive support from data-driven strategy to execution
We propose a variety of solutions, including market research, strategy planning, branding, and digital marketing, for all of our clients' marketing challenges. We communicate with our clients based on data and provide comprehensive support in achieving their KGI/KPI goals.
AI
We provide solutions that combine the "marketer's perspective" with the latest AI technology to optimize the entire value chain.
We support various projects, such as planning marketing strategies and discovering insights, with data analysis as the core. We provide "solutions that can be put into practice" that combine marketer and AI technology, rather than relying on technology.
Scope of services
- Providing products that utilize AI (web apps, APIs)
- Planning and consulting on data utilization
- Algorithm development, PoC
- Research and analysis reports, dashboards, etc.
PROMOTION
We propose strategic promotions
We accurately grasp the ever-changing market environment, consumer trends, and customer issues, and propose promotions, events, and in-store promotions using real and digital media, contributing to sales improvement and brand formation. We not only select media, plan and produce promotional tools, and manage campaigns, but also help further improve the accuracy and efficiency of promotions through effect measurement and analysis.
ICT
ICT greatly reduces the burden of promotional work
We provide a one-stop service from research to workflow design, system development, and operation agency. We use ICT to manage extremely complicated tasks, from the production of promotional materials and various materials to distribution and delivery. This significantly reduces the burden on our customers, allowing them to focus on their core business. We also have a group company in India, and have a well-developed offshore development system.
CREATIVE
Challenge to generate purchases through VMD
We have many creators who are responsible for the design and production of advertisements and promotional materials. We realize VMD (visual merchandising) that stimulates consumers' hearts in a wide range of fields, from catalogs, pamphlets, packages, websites, in-store videos, and event booths. At the same time, we are challenging ourselves every day to communicate information with even higher precision, such as by systemizing the production process.
3DCG
Supporting various industrial DX with 3DCG technology
The biggest benefit of using 3DCG in the industrial field is efficiency.
The use of 3DCG, which removes constraints such as time, location, and weather and allows you to freely create experiences and images that are close to reality, is expected to improve various business processes.
We provide not only high-quality CG, but also a variety of solutions using VR, MR, and the metaverse (safety education, exhibitions, prototype reviews, etc.). We can also develop unique systems to meet your needs, and support companies in improving their work flows and creating more time for creativity.
PRINTING
Printing that continues to meet the needs of the times
Printing has a tradition of over 100 years. The products we handle continue to change with the times. In addition to catalogs, pamphlets, and flyers, we boast a wide variety of products, including direct mail (DM) and POP. In addition to introducing cutting-edge equipment such as on-demand printing machines that can handle variables for each customer, we thoroughly manage information and quality by editing data in a dedicated security room and thoroughly inspecting products for cases that handle personal information. Tokai BPO Center continues to meet the needs of the times through collaboration between people, machines, and systems.
BPO
"Advanced BPO solutions" that can also handle marketing and promotional activities
We provide one-stop support for all business operations, from identifying issues to system development and CRM design beyond policy implementation.
[Examples]
- Marketing, strategy planning
- System development, design
- Campaign planning, management
- Creative, media production
- Printing, shipping agency
- Operational support
Function Introduction
Contact Center
We handle communication with consumers through multiple channels, including telephone, fax, web, and email. We also provide thorough security measures, such as ID card authentication to restrict entry and 24-hour video camera monitoring. You can trust us with your non-core business.
Logistics
Conveniently located on the same premises as the logistics printing department. We are exploring new forms of logistics that go beyond simple sorting, packaging, and shipping operations, such as planning and operating a material ordering management system, managing shipping destination information, and analyzing shipping data, with an eye on the marketing field.
Direct Mail
Direct MailDirect MailWe provide one-stop support for direct marketing, from editing address data, printing, processing, enclosing and sealing, mail sorting, and posting, with the latest high-quality mailing solutions.
LABEL
Linerless labels
We support your business through planning and manufacturing of labels and labelers. Our linerless labels, which do not require a backing paper (release paper), are highly regarded around the world. We also offer a wide variety of conventional labels with backing paper.